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  CONTENT MARKETING By producing and disseminating relevant articles, videos, podcasts, and other media, content marketing is a marketing tactic used to draw in, hold onto, and grow an audience. When it's time to buy what you sell, people will think of your company first thanks to this strategy's promotion of brand awareness and establishment of competence. There are different types of Content Marketing which includes; Blogging Email Video Podcasting Visual content ebooks Social media posts Webinars Tools Lead magnets And more.